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April 13, 2010

Nonprofit Social Network Benchmark Report Available Now

Have you downloaded your copy of the Nonprofit Social Network Benchmark Report, recently released by Common Knowledge, NTEN, and ThePort?

Report_1 Below are a few themes which we cover in more detail in the report:

  1. Nonprofits have increased use of commercial social networks (e.g. Facebook, Twitter); average community size in Twitter rose 627% to 1,792.
  2. Most organizations are only dedicating 1/4 to 1/2 of a staff member to social media, yet a small number of nonprofits have dedicated 2 or more individuals.
  3. Fundraising / Development departments are increasingly involved in managing social networks.
  4. International and Environment / Animal Welfare organizations are most active on Facebook.
  5. Although nonprofits' overall use of house networks (private communities built on a nonprofit's own web site) has dropped, average house network size is 50% higher than the average Facebook community size.

Get the free full report for more details.  If you missed our presentation at last week's Nonprofit Technology Conference, Nten will soon be hosting webinars to review the report's findings.


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