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April 27, 2009

Nonprofit Social Network Survey Results

Today we published the results of the Nonprofit Social Network survey with our research partners NTEN and ThePort. In this research, we discovered that social networking has become an integral part of nonprofits' online strategies. In this online survey conducted in March, 2009, 980 respondents representing nonprofits of all sizes and from multiple vertical segments indicate that nearly three-quarters (74.2%) have a presence on Facebook, and 30.9% have one or more social networking communities on their own web site.

Here's a sneak peek at the survey report:

From the survey, we learned that commercial social networks, especially Facebook, are popular, but average community sizes remain small, and presence is relatively short. Responding nonprofits are allocating small but real resources, staff and budget to their social networks. Survey respondents prefer traditional marketing channels to promote their social networks but are experimenting with new social media channels. For now, there is very little real revenue generated on these communities via fundraising and advertising. A minority of nonprofit survey respondents, about one third, have built and manage their own house social networks, using software from a wide variety of social network software vendors, with no clear leader among these vendors. The members of house social networks are as yet, with just a few exceptions, still relatively small as well.

We're interested in continuing the benchmarking conversation. Tag related Nonprofit Social Network Survey blog posts and tweets with #NSNS

For the full--and sometimes surprising--results, download the report now at

We'll be presenting the results at NTC on Tuesday. Here are the details:

Nonprofits Are Embracing Social Networks: Industry Survey Reveals 74.2% of Nonprofits Have a Presence on Facebook
Twitter Hashtag: #NSNS
Tuesday, 4/28 3:30 pm
Room: Yosemite C


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