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April 27, 2009

09NTC: Social Network & Integrated Fundraising Sessions

We're thrilled to welcome NTC to San Francisco April 26-28. We' kicked it all off Sunday as Rachel welcomes NTEN to San Francisco at the Member Reception. We're organizing three sessions (detailed here) two birds of a feather dinners Monday night, and a Taco Safari on Tuesday evening.

Follow us on Twitter @commonknow (www.twitter.com/commonknow) as we tweet our way through NTC! We've included Twitter hashtags for each activity so that you can follow along, even if you can't make it.

Come say hi at our sessions:
Best of the Best: Integrated Fundraising Case Studies, Evolution of Online Communities : Social Networking for Good , and Nonprofits Are Embracing Social Networks: Industry Survey Reveals 74.2% of Nonprofits Have a Presence on Facebook

Best of the Best: Integrated Fundraising Case Studies
Twitter Hashtag: #ntc09.IFCS
Monday, 4/27 1:30 pm
Room: Union Square 18

Nonprofit case studies illustrating the integration of online tech with offline effort, and ROI for fundraising programs. Jeff will share specific examples from the Seva Foundation, Sierra Club, Partnership for a Drug Free America, and the Wounded Warrior Project.

We'll share case studies and describe how-tos for three types integrated fundraising campaigns: online list-building, cultivation and solicitation.

Evolution of Online Communities : Social Networking for Good
Twitter Hashtag: #ntc09.EOC
Tuesday, 4/28 1:30 pm
Room: Imperial Ballroom B

Online communities have evolved rapidly, and technical barriers to participation are dropping. Check out this interview with Jeff as a preview. As participation in Facebook and other commercial social networks increases, how are those sites supporting communities? What technologies - low and high - are really being used by people who seek communities to join? How are nonprofits bridging online and offline communities? What is community management, and how do you do it online? What is the future of online communities?

Takeaways:

  • A better understanding of online community
  • Tactics for developing and growing communities
  • Best tools for developing such communities

Nonprofits Are Embracing Social Networks: Industry Survey Reveals 74.2% of Nonprofits Have a Presence on Facebook
Twitter Hashtag: #NSNS
Tuesday, 4/28 3:30 pm
Room: Yosemite C

Social networking has become an integral part of nonprofits' online strategy, according to a survey recently conducted by NTEN, Common Knowledge, and ThePort. In this online survey conducted in 2009, 980 respondents representing nonprofits of all sizes and from multiple vertical segments indicate that nearly three-quarters (74.2%) have a presence on Facebook, and 30.9% have one or more social networking communities on their own web site.

In this session, we'll present the highlights from the survey, including analysis and interpretation of essential questions such as:

  • Besides Facebook, which commercial social network sites are nonprofits using most?
  • How many members do nonprofits have on their social network communities?
  • How are nonprofits marketing their social network sites?
  • Are nonprofits successfully getting revenue from social networks?
  • How are nonprofit peers resourcing social networks efforts?

Join us for an animated discussion of these points and others that will help create the industry's first benchmark of social networking for nonprofits.

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